Wednesday, September 1, 2010

Solving the World's Toughest Problem: Turning Public Policy Into Private Action | Co.Design

We struggle with this in fundraising. How do we get people to take action by getting engaged in our cause and (later) making a gift? It always works best when the cause is already something they are passionate about; something that has affected them personally (or a good friend or family member). Trying to get people to care about something they feel no personal connection to is difficult to manufacture. And when you want it to be intrinsic (that's when the biggest gifts, the ultimate gifts get made), it's virtually impossible. Something has to make them care for them to have the motivation, the will to act on it in a significant way.

Sunday, August 29, 2010

Our Problem is We Prioritize the Urgent Over the Important

President and General Dwight D. Eisenhower said, "The urgent is seldom important and the important is seldom urgent." In one of my favorite books, "The 7 Habits of Highly Effective People" by Stephen Covey, Covey writes about "Putting First Things First." He provides a quadrant where you can place activities based on Urgency and Importance. Covey affirms what Pres. Eisenhower said by showing that most highly important activities are rarely urgent.

We have become a society of the "urgent." "Urgency" people are reactionary.We react to the emails, phone calls, and meetings. "Importance" people are proactive. They prioritize planning, "visioning", and goal setting. They understand sacrifice for long-term gain.

We don't have the commitment, discipline, and willingness to be "importance" people. It takes too much time. It takes sacrifice. It takes delayed gratification.

"Urgency" people don't realize dreams. They don't save for the future. They never have enough time for personal and professional development. They let life happen "to" them.

"Importance" people reach their goals and set new ones. They make time for what's important (life, family, health). They create the life they want.

As a nation, we need more people choosing the important over the urgent. It means making the time and making the hard choices, but it means greater success and self actualization.

Do you prioritize the important over the urgent? What techniques do you use?