We struggle with this in fundraising. How do we get people to take action by getting engaged in our cause and (later) making a gift? It always works best when the cause is already something they are passionate about; something that has affected them personally (or a good friend or family member). Trying to get people to care about something they feel no personal connection to is difficult to manufacture. And when you want it to be intrinsic (that's when the biggest gifts, the ultimate gifts get made), it's virtually impossible. Something has to make them care for them to have the motivation, the will to act on it in a significant way.
See this Amp at http://bit.ly/bk5NKr
via Amplify.com
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