Tuesday, August 23, 2011

Bottling The Past: Using Nostalgia To Connect With Customers

http://www.fastcompany.com/1775388/nostalgia-hendricks-gin?partner=homepage_newsletter

Some important thoughts in here for university alumni relations and development professionals.

How are using nostalgia to our advantage? Are there stories and photos on the college website that take people back to shared experiences? Are we asking "nostalgic" questions when meeting with alumni? Are we creating nostalgia in our programming?

Would love to hear/see some of the ways you are using nostalgia-inducers in your marketing and outreach. Please share with us.

 

No comments:

Post a Comment